Definition: Brand awareness Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.
How do you create brand awareness?
- Give your Brand a Personality. In order to achieve high brand awareness, you must have a strong brand.
- Use Influencer Marketing.
- Use Content Marketing.
- Create Referral Programs.
- Create more Video Content.
- Remember to also Focus on Offline Campaigns.
What are different types of brand awareness?
Brand awareness is divided into two components: brand recall (also known as unaided recall or occasionally spontaneous recall) and brand recognition (also known as aided brand recall). These types of awareness operate in entirely different ways with important implications for marketing strategy and advertising.
What is an example of brand recognition?
Brand recognition is when a customer identifies an parameter related to the brand on seeing it. Some examples of brand recognition are: Without reading the name, a customer can identify the brand as McDonalds because it is highly recognizable "M" logo owing to extensive promotions and customer exposure.13 May 2020
What should an awareness campaign include?
An awareness campaign is any time-bound, strategic campaign aimed entirely at increasing public visibility and awareness for your cause. For nonprofit organizations, this means planning a campaign to spread the word about your mission, explain why it matters, and show supporters how they can get involved.