The nightly ratio of rooms filled to the total number is known as the hotel's occupancy rate.If you own or manage a hotel, it's a good idea to look at your guest data to find out when the lowest rate is.During the middle of the week and in the off season, hotels struggle with a lowOccupancy rate.Offer guests a customer rewards program, mid-week discounts, or host local business clients and events to boost your Occupancy rate.
Step 1: Offer a discount for a longer stay.
In order to decrease their expenses, guests often spend as few nights in a hotel as possible.The nights fall on the weekend.When guests spend multiple nights in a row, you can offer a discounted room rate.Guests can get 40% off their nightly room rate if they stay more than 2 nights.This will encourage your guests to stay more nights during the middle of the week, when hotels are usually less busy.
Step 2: Send clients to your hotel by asking a local real estate agency.
Many people come into town looking for a house to purchase, and real estate agents know many of them.Home buyers need a place to stay while they are house hunting.Suggest to your local real estate agency that you let out-of-town house-hunters stay at your hotel.If the house-hunters have been referred to your hotel by the real estate agency, you can offer a 10% discount.
Step 3: If you want to have a conference or lodge travelers with you, ask your local businesses to host it.
Employees from out of town come to work for local businesses.Tell the business manager that you are willing to give their employees a discount.They have to stay at least 3 nights in your hotel.Local businesses can use conference space and meeting rooms for their professional use.
Step 4: Guests can be offered package deals or promotions.
During slower seasons, put together attractive promotional deals to draw guests to your hotel.New guests who are unfamiliar with your hotel can be drawn in by these deals.If you experience a slump during the winter, you should put together some package deals.The package includes a 2-night stay, private dinner, and meal at a local restaurant for a discounted price.If summer is your season, advertise a package that includes a bottle of wine or champagne, a gift basket, and a romantically decorated room.
Step 5: You can host weddings in your hotel.
Local weddings are a good way to bring in guests during a certain season and increase theOccupancy rate.The wedding party guests can be offered a discounted room rate by the hotel.Guests from out of town may stay several days to a week.Depending on the size of your hotel, you could host weddings in a large ballroom.An intimate indoor reception followed by an outdoor wedding.
Step 6: Your hotel can be advertised during cultural events.
If there are any local cultural events happening in this season, you should check yourOccupancy rate.Even if it's only for a couple of nights, cultural events are a great way to boost your hotelOccupancy.A regional music fair takes place every summer when summer is your hotel's off season.You can advertise your hotel on the fair's website or printed flyers.Festivals like Halloween or Thanksgiving could also be included in cultural events.
Step 7: Ensure guests return by creating a customer loyalty program.
Guests will return to your hotel more often if you have a customer loyalty program.Guests who stay with you 3 or more times will get a 30% discount.If you know that other hotels in your area have a higher overallOccupancy Rate than your hotel, a customer loyalty program is important.