What is the difference between packaging and labeling?

Small businesses and marketers make a lot of confusion when it comes to the packaging and labelling.There is a small difference between the two.

If we want to create a hierarchy, packaging comes first and labelling second.A part of packaging is labeling.

Take the example of a hair product.What colour is the bottle, what quality of a material is used for packaging the product, where would the brand logo be printed, and so on are some of the things that comprise the complete package.

There is a different requirement for labeling on the same hair product.If you want to label a product, you have to refer to the regulatory body.If the regulatory body gives 10 different requirements for labelling of a product, you have to use all of them as product labels.

The regulatory body may want you to have the MRP of the product, ingredients, manufacturing location, and customer care number printed on the packaging.The main difference between packaging and labelling is the labelling requirements of the product.

There is a clear difference between the packaging and the label.The green colour of the bottle, the grey background and the logo are all important to packaging.It is worried about the labelling of the product.

The written part on the packaging will be the focus of the labelling.It is important to mention that it has a key ingredient.The directions are on the label.There are all ingredients, warning, manufacturing location and more.

If a company like HUL makes 10 different versions of the same product, then the packaging requirements might be different with different colour combinations and bottle shapes, but the labelling requirements could almost be identical with only a few changes in the ingredients column.

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