LUSH's mission is to make their products by hand with only vegetarian ingredients and little-to-no preservatives. They are staunchly against animal testing, even refusing to buy material from producers that test on animals, and seek to minimize packaging to reduce waste and lower costs for better products.
What is LUSH's target market?
Target Group Currently, the target market for Lush are young professional women ages 20-35 years with a passion for eco-friendly products. Lush wants to expand its market to include the young professional male, of the same age.Nov 16, 2014
What is LUSH's slogan?
Lush's logo and tagline “fresh handmade cosmetics” is consistently included on all product packaging and in-store design. This reinforces the fact that products produced by Lush are fresh, 100% vegetarian, ethically bought and handmade.Apr 15, 2017
What makes Lush different?
What makes Lush different is the fresh approach to the way their products are made. All the cosmetics available in their stores and online are handmade from only fresh fruit and vegetables, and where possible, are organic.Nov 15, 2016
Do lush test their products on animals?
At Lush, we define cruelty-free as only using vegetarian ingredients and adhering to a strict anti-animal testing policy. We never test our finished products on animals and won't buy ingredients from suppliers who conduct or commission animal tests either.
Does lush test on humans?
We still need to ensure that our newest creations will be safe and effective for our customers, so we test our finished products on human volunteers. ... We test our products in house first – each one of them needs to be good enough for us before it goes out the door.