Google Outranking Share is a bidding strategy that assists in getting your adwords to come before a specific competitor URL in paid search results. Through auction insights, the Ad Rank and Quality Score of each keyword establishes what specific keywords would benefit from this bidding strategy.5 Sept 2019
What is outranking share in auction insights?
Outranking share tells you how often your ad ranked higher in the auction than another advertiser's ad, or if your ad showed when theirs didn't.
What is a good impression share?
95% impression share should be considered good in case of branded keywords and in case of non-branded keywords 80% should be the bench mark. But if your keyword is very competitive and you have a limited budget then you should expect and aiming for search impression share near to 60%.
How do you increase your outranking shares?
You can use Target Outranking Share by creating a 'bid strategy' and applying it to multiple campaigns or keywords or ad groups. You can also set this strategy by selecting the campaign or ad group or keyword and modifying bidding strategy to Target Outranking Share.13 Jun 2017
What is the goal of the target outranking share business strategy?
Target outranking share is an emerging flexible bid strategy that automatically sets bids so you can outrank the ads of a competing domain. It's a great way to increase your visibility in the search space.3 Feb 2015
What is impression share bidding?
Target impression share is an automated bidding strategy that sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results.
What does outranking share mean?
Outranking share is a percentage defined as the number of times your ad ranked higher in the auction than another participant's ad, plus the number of times your ad showed when theirs did not, divided by the total number of ad auctions you participated in.6 Feb 2019
What is Target outranking share?
If you've ever wanted your ads to display higher than your competitor's in search results, Google finally has the answer. Target outranking share is an emerging flexible bid strategy that automatically sets bids so you can outrank the ads of a competing domain.3 Feb 2015
What does a high impression share mean?
Eligibility is based on your current ads' targeting settings, approval statuses, bids, and quality. Translation: It's a percentage indicator of your approximate market share for the traffic you're targeting. If your impression share is 10%, your ad is showing one in every ten potential times.13 Jul 2020
Can you get 100% impression share?
Impression share metrics are often used as the key indicator of one's market share. A 100% impression share would indicate that you are reaching the entire traffic volume.4 Sept 2014
What determines impression share?
Impression share shows you how the performance of your ads compares with the performance of others' ads. This metric is calculated by taking the number of impressions your ad received divided by the total number of impressions your ad was eligible to receive.