Omniture, based in Orem, Utah, specializes in a field known as Web analytics. It provides to advertisers, media companies and other customers information about user activity, such as what Web pages they visit, how much time they spend there and what ads they click on.
What is Omniture testing?
Now sold as part of the Adobe Digital Marketing Suite, Adobe (Omniture) Test & Target provides a platform to test multiple website content variations to determine optimum user experiences.
What is the difference between Omniture and Google Analytics?
Omniture has the ability to track multiple variables and then breakdown the reports with calculated metrics. Google Analytics does NOT allow for CRM integration whereas Omniture does, and that can be a real deal breaker for some larger database marketing oriented companies (Know Online Advertising).
What is Omniture in digital marketing?
Omniture is a digital marketing and web analytics tool that enables your businesses to become data-driven. It was acquired by Adobe Systems in 2009.
Does Omniture still exist?
It was acquired by Adobe Systems in 2009. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.
Does Adobe own Omniture?
SAN JOSE, Calif. & OREM, Utah--(BUSINESS WIRE)--Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) today announced the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis.
Who bought Omniture?
Adobe
Why did Adobe acquire Omniture?
Adobe nearly a decade ago bought a company called Omniture that would foreshadow the integration of creatives, content, and data and created a building block that ultimately served as a blueprint for software companies trying to pivot to a cloud and subscription delivery model.Sept 8, 2019
What is Omniture called now?
Ten years ago this week, Adobe CEO Shantanu Narayen and his team announced the acquisition of a leading online marketing and web analytics business Omniture, now known as Adobe Analytics.
When did Omniture become Adobe Analytics?
2009
What did Adobe Analytics used to be called?
Adobe Analytics, formerly Omniture, is a subsidiary of Adobe. Adobe Analytics is also the name of its flagship product, which was formerly known as Omniture SiteCatalyst.Adobe Analytics, formerly Omniture, is a subsidiary of Adobe. Adobe Analytics is also the name of its flagship product, which was formerly known as Omniture SiteCatalystOmniture SiteCatalystOmniture is an online marketing and web analytics business unit in Orem, Utah. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.https://en.wikipedia.org › wiki › OmnitureOmniture - Wikipedia.