If you know how to sell insurance, you can make a lot of money.If you want to become an effective sales person, you have to have the right marketing strategies.Diversification of approach to ensure you are training yourself appropriately, covering all marketing bases, reaching all customers, and maximizing your business.
Step 1: You have to apply for a state license.
To be able to sell life, health, and/or property and casualty insurance, you must have the appropriate licenses.You can get your state license through many testing companies.40 hours of study is required before you can take the test.If you don't pass the exam on the first try, there are restrictions on when you can take it.It is not necessary to have formal education to sell insurance.
Step 2: You should get a Series 6 certification.
The Series 6 is a certification that shows a person's investment and contract competency.Variable life insurance requires a Series 6 to solicit, purchase, and sell.Series 6 is more for traditional investments like mutual funds and annuities, but also covers life insurance that acts as an investment.
Step 3: Supplementary insurance certifications are required.
Your desire to understand every way to help your customers is displayed by having a few extra certifications.It is a way to stand out above other agents.The focuses on various insurance principles.There are ethics related to client's needs.A person with a certification has skills in both insurance and investment vehicles.Life insurance law and customers insurance needs are covered in the course.
Step 4: People think about insurance when asked questions.
People who see danger in their future are more likely to consider buying insurance.It doesn't have to be mentioned.They should be asked questions related to their situation and the insurance you're trying to sell.What is the most valuable thing in your house?Have the floods been close to your house?How long do you think your savings would last if you died?Do you know funerals can cost thousands of dollars?Is it possible that you could continue your job if you were injured?Can your spouse's salary support you if you get injured and can't work for a long time?
Step 5: Personal information about your clients can be learned.
Understand their problems and deliver possible solutions from their perspective.Your passion for learning about your customers shows in the unique insurance ideas you have.It could lead to a more lucrative relationship if they were their friends.Did your clients just have a child?Have they considered a travel trailer?They might be into boats and jet-skis.You could review some health insurance options if that's the case.
Step 6: You can schedule an annual meeting with your customers.
Use this as an opportunity to up-sell.You can find new ways to combine coverage that is not under your control.This is another topic to discuss with your clients, as some companies offer a multi-line discount.
Step 7: It's important to meet and greet as much as possible.
Talk to the socially awkward, the most popular, and anyone else you can.A firm handshake is provided.Try to remember their names when you meet them.If you already call them by their first name, people feel obligated to learn your name.When talking to new people, be respectful of local customs.They are more likely to remember you if they feel similar to you.
Step 8: Be remembered by others.
It is important for your name to be easily remembered, whether you dress a certain way, have a slogan, or market yourself in a memorable way.Stand out from the crowd by being unique.Wear vibrant bow ties with your outfits if you try a few of the following examples.The market should have the same billboard.It's easy to remember if you get an 800 number.Maybe 1-800-INS-URES is available?
Step 9: Find out if your insurance company has a direct mail program.
A nice way to keep in contact with your current clients is through this low cost per person contact method.New clients can see a business they may not know about, and current clients are reminded that you are always there.
Step 10: Don't rule out cold calls.
Some people prefer to talk on the phone instead of going to businesses or getting emails.Before you try out this cheap, sometimes effective sales method, be cautious and invest in leads.You could have a lower success rate if you don't have leads.It is important to keep track of who you have called.If you want to annoy someone, you can call them multiple times when they have already heard your pitch.You can connect over the phone.Listen for clues that relate to what they know.Before calling, do research.You will likely understand the other person better if you look for social media profiles or business websites.
Step 11: Work with a larger company.
You can grow your business if you become an agent of a well-known insurance company.A company that is trying to grow their market is a good choice.Their rates are competitive.
Step 12: You can join a local networking group.
The Chamber of Commerce, for example, is a great start.The cheapest and most cost-effective way to grow your business is through lead referrals.School boards, sporting events, and band competitions are related to local schools.
Step 13: Referred programs are something to consider working on.
Current customers and business colleagues who know what you do to refer friends and acquaintances will be rewarded with incentives.You can advertise the potential referral on all your social media profiles.The customer's hand-written name and agency information can be used to create referral cards.The customer can give them to whoever they want.Requests for referrals should be included in all communication.Ask your clients to refer you to someone who could use your services if you send an email or letter.You can thank anyone who refers you on your social media profiles.Check state and local law for referrals.In order to make everything legal, some states have specific guidelines that must be strictly followed.
Step 14: You should be involved with the community.
It shows a desire to improve the area and the lives of the people in it.People with similar interests will want to do business with someone who shares their interests.In exchange for exposure, volunteer time or sponsorship at local charity events.Volunteer in the community like a Big Brothers, Big Sisters.
Step 15: A website can be created.
If you're a part of a larger company, they can help put a page on their site.If you are an independent agent, you have the ability to create and design your own website.Check with your state's Department of Insurance website guidelines to make sure you're not spending unnecessary money on development.A section that answers frequently asked insurance questions should be included.Provide news-letter or email services that a client can sign up for, and receive periodic information about what your insurance agency provides.It's important to include an easy way to reach you.
Step 16: A professional social network presence is important.
A good way to make friends, get new clients, and get free advertising is on a social media platform.The advertising on these platforms works well because of your family and friends.Share information with your readers.Post insurance related pointers are based on current events.As well as your hours of operation, keep your contact and address information up to date.
Step 17: Prospective businesses and clients can be followed online.
Follow others and engage them frequently with your professional account.Comment on their posts.Information could relate to your business.Whenever possible, find ways to engage them.
Step 18: Follow up with LinkedIn.
This generation's way of giving out a business card is by connecting via LinkedIn, which is more stigmatized than traditional social media.Immediately after meeting someone face-to-face, make a connection on LinkedIn.To see if professional connections can bridge the gap towards new business, look at their LinkedIn profile.You have to link to a specific number of new business connections.