LEGO, plastic building-block toys that rose to massive popularity in the mid-20th century. LEGO blocks originated in the Billund, Denmark, workshop of Ole Kirk Christiansen, who began making wooden toys in 1932. Two years later he named his company LEGO after the Danish phrase leg godt (“play well”).Jan 6, 2022
Is LEGO still family owned?
The Lego Group was founded in 1932 by Ole Kirk Kristiansen and is now owned by grandson Kjeld Kirk Kristiansen.
Who is the CEO of LEGO?
Niels B. ChristiansenOct 1, 2017–
Who is the CEO of LEGO in 2021?
Niels B. Christiansen
Is LEGO A Danish?
The name 'LEGO' is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It's our name and it's our ideal. The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.
Is LEGO cheaper in Denmark?
Denmark probably isn't the first country that springs to mind when it comes to affordable products. But according to a new report from The Toy Zone, the country is the most affordable in Europe when it comes to Lego sets.
Is LEGO Dutch or Danish?
Lego A/S (trade name: the Lego Group) is a Danish toy production company based in Billund. It manufactures Lego-brand toys, consisting mostly of interlocking plastic bricks.
Where is LEGO factory in Denmark?
Billund
Did Lego patent expire?
In 1978, LEGO's major patent expired in the US (20 years after it was filed in 1958). It opened the door for additional competitors, which LEGO was understandably concerned about.
Is Lego copyrighted?
In some countries, the LEGO Basic Brick is protected by a trademark registration. A trademark also can be used to show the endorsement or approval of the trademark owner for materials bearing the trademark. A trademark must be able to distinguish the goods of one company from those of another.
Why did Lego lose its patent?
Lego had argued that studs on top of the bricks made them highly distinctive and, thus, eligible for trademark rights. It had tried to trade mark its red block as it felt that consumers identified it with Lego and were misled when it was used by others.