Asos is a 17-year-old e-commerce fashion brand based in the UK. The brand has found success with targeting twenty-somethings in the UK and Europe, with nearly $3 billion in sales globally. Asos is now taking its success to the US, doubling down with a new warehouse fulfillment center in Atlanta.26 Jan 2018
Where is ASOS located?
ASOS' headquarters are in Camden Town, at Greater London House with additional offices in Berlin and Birmingham. As of 2013, their main fulfilment centre is in Barnsley, South Yorkshire, where they employ 3,500 workers. The customer care department is based in Leavesden.
Is ASOS popular in the US?
As of August 2019, the number of active ASOS customers in the European Union surpassed that of the UK. Most recently, U.S. consumers constituted close to one-fifth of Asos.com desktop browser traffic, taking the brand's popularity even further away across the Atlantic.
Is ASOS an international company?
ASOS PLC is a global, internet, fashion, retail business aimed at a client base aged between 20-30 years. The Company offers branded and own label products across womenswear and menswear. ASOS operates and distributes their product globally.
Is ASOS a market leader?
In fact, as of May 2020, ASOS is the leading fashion retailer with the largest follower base on Twitter, and the second ranking e-shop overall, outpaced only by Amazon.co.uk.
Where does ASOS clothing come from?
As of May 2021, the highest number of ASOS manufacturing factories are situated in China, with a total of 231. India and Turkey come in second and third place for the number of ASOS manufacturing factories, with 217 and 130 factories respectively.
What wholesaler does ASOS use?
FashionTIY is an online fashion wholesale and retail platform integrating sales, design, and production. The company directly signs a cooperation agreement with the factory. The entire supply chain of its products adheres to the principle of "fair and transparent". All product prices are based on ex-factory prices.
Does ASOS use child Labour?
ASOS, an online fashion company and Marks & Spencer, an iconic British high street retailer, have both been identified as possessing child workers in their supply chains. ASOS's operated a 'fashion with integrity' initiative to 'manage all aspects of our business transparently'.25 Oct 2016
What strategy does ASOS use?
ASOS has adopted an affordable pricing strategy. They have a diverse product line that spans the entire price range. The products sold are of high quality but at a lower cost. They have mid-season and end-of-season sales where they sell a product at heavily discounted prices.
How is ASOS structured?
Cost Structure ASOS has a cost-driven structure, aiming to minimize expenses through significant automation and low-price value propositions. Its biggest cost driver is distribution costs, a fixed expense. Other major drivers are in the areas of warehousing and marketing, also fixed costs.