It is difficult to sell print advertising to magazines and newspapers in the current digital age.Digital advertising can be more cost effective and have more of an impact on consumers, which is why many publications have switched to it.There is still a demand for print ads.You can sell print ads in this market.
Step 1: The copy in the headlines and subheads is eye-catching.
The headlines in your advertisements should get the attention of your readers.The proposal embedded in the ad should get the attention of the people watching it.Headlines are best when they are short and bold.The subheads should elaborate on the headline.There should be strong headlines and subheads in print ad examples.This will show potential clients that you can come up with great copy.An ad has about 10 seconds to make an impact on readers.The headline needs to be bold in order to get attention.Current print ads often have a short, one to five word slogan that is reinforced by an illustration or image.The brand's logo may be featured prominently on the print ad so the consumer knows who is selling the product.
Step 2: There are custom illustrations and images for sale.
Strong illustrations and images can help to get the attention of the reader.The illustrations should be used to reinforce the ad's theme and promote the company or brand effectively.Whether through an in house graphic designer or a designer your ad agency uses on a client basis, offering custom illustrations can help your agency seem more appealing to potential customers.Most of the ad space was taken up by a bold and colorful graphic of different colored socks.The simple slogan and graphic work well to catch the attention of the reader.
Step 3: There is a variety of ad styles.
If you want to appeal to a larger customer base, you should offer ads in a variety of styles.This could mean an ad with a large graphic and a simple slogan.You can show that you can provide a variety of design styles by using different color schemes in ads.This will show clients that you can adapt your ad style to fit their brand.A complete ad campaign is when you create a series of print ads for the same company to sell similar products.Some ad agencies will use the same style and style of illustration for an ad campaign, but the ads are slightly different in some way.
Step 4: You can make your ads appealing to a certain demographic.
You may want to create sample ads that appeal to a certain demographic or market if you are looking to home in on a particular client market.Sample ads may be created with a younger demographic in mind to attract clients who are selling products to younger people.You could try to attract clients who are selling products made for older adults by focusing on the over-50 market.It is possible to get the attention of clients and build client relationships with brands you want to work with by focusing on a specific demographic.
Step 5: Digital ads should be pitched first.
When digital ads are more widely distributed and tracked through online clicks, it can be hard to make print ads appealing to companies.Digital ads can be pitched to clients first, or a digital version of a print ad.This shows clients that you are aware of the power of internet in terms of marketing and can offer a digital option as well as a print option.You can pitch a bundle of digital and print together, where you can create a digital ad and a print ad to double the ad's circulation.Digital advertising can be intimidating for small to mid-sized companies.Offering them a digital option in addition to the print option can make you seem like the hero during the pitch and allow you to guide them through the ins and outs of digital marketing.The response to digital ads can be tracked.You can compare the digital and print ad numbers to see how effective the advertising is for the company.
Step 6: An account survey will give you a better idea of the needs of your clients.
Before you meet the client, you can do an account survey.You can use the survey to get a better idea of the needs of your clients.What kinds of promotions have you used in the past and where have they been successful?What is the reason or why not?What areas of your business have grown in the last year or two?How did these areas grow?Do you have any expectations for the advertisement?How can the advertisement help your company?A sample account survey can be found online.
Step 7: There are print ads in newspapers and magazines.
You should bring a sample ad in a newspaper or magazine if you're pitching print advertising.You can show the customer how the ads look in print.To help the customer visualize how their ads may appear in print, you may want to email several sample ads to them.Try to find ads that are close to what the client is looking for.If a client would like to appeal to a younger demographic with a large visual impact and a bold slogan, look for sample ads that contain these elements.
Step 8: Explain how the print ads will increase sales.
Market research can be used to show how print ads can increase sales for the client.Market-specific information may be available based on surveys done with previous clients.Survey information can be used to indicate how effective print ads are in generating sales.The data can be used to encourage the client to consider print advertising.
Step 9: The client can be presented with layout options.
You should give examples of the layout options for the ads.You should email the client a sample ad package if you are pitching to them over the phone.Showing the client these options will help them better visualize the ad and convince them to invest in print advertising for their business.Providing these options will allow the client to decide what look they want in their ad and what they don't like.You can show the same sample ad with two different colors or different layout options.The client will be able to see the same ad in two different styles.
Step 10: Discuss testimonials with the client.
Write testimonials from current clients or previous accounts and use them as selling points.Look for short phrases or blurbs from current clients that highlight the effectiveness of the ads and how it increased sales for the client.The value of print advertising can be reinforced by showing these to the client.If the current ad campaign created by your agency is doing well, you may want to mention it.This can help to keep your client engaged in the pitch and remind them that your agency has done good work before.
Step 11: If needed, give copy-writing advice.
Most clients don't have a lot of experience writing advertising copy.If you notice, your agency has an in-adhouse copy-writing team or a reliable copywriter contracted out by it on an as needed basis.The client can get a sense of the writing style of your copy-writing staff, if you provide example copy written by your team for other companies.
Step 12: The pitch should end on a positive note.
It can be hard to close a sale.A call to action that feels positive for the client is what you want to end the pitch with.Make it clear that you want to help the client.Keep eye contact and a genuine tone of voice.Make several well informed recommendations for their ad and then ask them if they would be willing to invest in effective print advertising for the company.It is helpful to practice closing a sale as part of your agency's training to get a better idea of how to do this effectively.One of the best ways to improve is to close a sale with a real client.If the salesperson works up to the close from the beginning, it will be more successful.As soon as you meet the client or talk to them over the phone, try to remember the close in mind.This will increase your chances of successfully closing the sale and selling the print advertising to the client.