College students have limited budgets and digital habits.Make ads that are relevant to college students.You can get your ads seen by college students by putting them online and on social media.Don't be afraid to try a new strategy if your ad campaign is not working.
Step 1: Video advertising.
You can make short videos to promote your business or product.College students spend a lot of time online and on social media, so engaging online video content is an effective way to reach them.If you're advertising a dorm room cleaning service, you could make a video featuring a college student with a messy dorm who hires your company to help.
Step 2: You can take advantage of targeted social media ads.
You can pay to have your ads shown to college students.College students use social media frequently, so you know your ads are being seen by the right people.You can place your ads on popular social media platforms.College students, such as athletes or scholars, can be targeted.
Step 3: There are ads in campus newspapers.
If you want to get the attention of college students, campus publications are a great place to advertise.Ask the colleges how much it costs for an ad in the paper.If it's worth the investment, try it out with a few colleges.You should branch out to other college newspapers if you get a lot of new students.
Step 4: Do not focus on television advertising.
College students are watching less television with the rise in popularity of streaming sites.Instead of spending money on TV ads, take out ads in places you know you can reach, like the internet and social media.
Step 5: There are affordable products and services to advertise.
College students don't have a lot of money to spare, so let them know through your ads that they can afford what you're selling.Student discounts are a way to get students to buy your product.Give them a special student promo code to enter on your website, or let them know they can get a discount if they show a student ID.Use words like cheap, affordable, and budget in your ad copy.
Step 6: There are ads that show your business is ethical.
College students prefer businesses that give back to the community and have moral practices.Humanizing your brand will make it easier to connect with students.A short video ad that features your business working with a local charity is possible.College students could be shown how your business is green.
Step 7: Don't be dishonest about your brand.
When you're advertising to college students, don't feel like you have to change your brand's image.College students might not buy your products or services if they think you are faking it.If you want to impress college students, avoid putting out ads that aren't relevant to what you're selling.College students want to know how you can solve their problems.
Step 8: Make sure your ads are mobile friendly.
You are missing out on a chance to connect with college students if they can't view your ad or website on their phone.Make sure your ads are visible on mobile browsers.Make sure the website you put in your ad is mobile friendly.
Step 9: It's a good idea to use simple, concise copy in your ads.
College students are often busy.Try to get to the point as quickly as possible so that you don't lose their attention.Make it clear in your ads what you're advertising.Instead of writing "Are you tired of having to walk to the bookstore every time you need a new textbook?"You do not have to.You could write "Cheap textbook delivery right to your dorm" if you wanted to.
Step 10: Target the parents of college students.
It's easier to sell to college students if they also have their parents on board.There are two different ads for your product or service, one tailored to students and one for their parents.If you're selling dorm supplies, you could put ads on social media that are directed at students, and another ad on TV that's for parents.