- Reach Out to Sponsors Directly. The simplest strategy? ...
- Partner With a Hosting Service. Podcast hosting services give your podcast a home on the internet. ...
- Join a Podcast Network. Some networks let you list your show (sometimes for free) on their platform. ...
- Use a Directory.
How much does a podcast sponsorship cost?
Prices for podcast sponsorships are typically based on the number of average downloads. Sponsors pay on a cost per mille (CPM) basis. Rates range from $18 to $50 CPM, though podcasts like This American Life or HowStuffWorks with millions of listeners can pull in a lot more.
How many podcast listeners do you need to get sponsors?
Sponsorship type It can be CPM, value-based, or affiliate. In the CPM (Cost Per Mille) approach, a sponsor pays for every 1000 downloads or views.Jun 25, 2021
How do podcasts get sponsors?
There are three ways that you can run your sponsorships: (1) By finding the advertisers through your podcast host, (2) By selling the ad spots yourself, or (3) Waiting for advertisers to come to you. Podcasts hosts such as Libsyn and Blubbry often contact shows hosted on their service with advertising opportunities.
What does it mean to sponsor a podcast?
With a sponsorship, the sponsor is generally looking to sell their product and/or to increase brand awareness. ... There are also circumstances where you may name the price and the sponsor will either agree or disagree. CPM: CPM is how much sponsors pay per 1,000 downloads or listens of your podcast.Sep 22, 2018
What does a podcast sponsor do?
A podcast sponsor, or advertiser, pays you to promote their goods or services over one or more podcast episodes. You're free to get a little creative, but usually, hosts use one of two ways to run ads: radio-style or host-read.