Chevrolet celebrates 100 years of trucks with the Chevrolet Silverado Centennial Edition.
GM and its marketing teams know the place to go to get historical product information, images, digitized sales literature and video segments to create a historical accounting of the evolution of important cars and trucks.
This is where the Chevy truck team headed when they started researching the plan.The GM Heritage Center and the GM Media Archive are both home to teams of planners, writers and designers.
Staff researchers were used by the brand team and its agency partners to develop a strategy and content plan.They helped the marketing and communications teams with historical communications materials from archive libraries and digital asset management systems.
As a showplace for the vehicles of the GM Heritage Collection, as a corporate conferencing and special events venue, and as the permanent home for a collection of historic literature and artifacts which document GM's rich history of innovation, the General Motor Heritage Center is a must see.The company has a collection of historic literature.General GM's history is documented in the Permanent Reference Collection.There is more than 15,000 linear feet of shelf space for the collection.Product catalogs, sales brochures, press material, build records, engineering information, service information and still photography are included.
The GM Media Archive manages GM's global repository of historical photography, motion picture film, video and digital media from the 19th Century to the present.In 1993 it was established through the consolidation of more than 60 disparate collections.Over 900 collections have been integrated into the Media Archive.There are over eight million photographic images, 220,000 video masters, 25,000 motion picture films, and one and a half million digital media files in these collections.They document the development, manufacturing and promotion of General GM products.Over the last two decades, these collections have been reviewed and a significant portion of them are accessible to GMMA staff through a digital asset management system.
The Chevy marketing teams worked with the GMMA research team to review and assess historical video content.Years and years of video footage were reviewed in the GMMA Digital Asset Management System.
The information housed in the archives was used to develop the Centennial Timeline.Staff researchers were used in the review of years of sales literature.
Chevrolet used resources from the GM Heritage Center in the creation of its website.
The team stumbled upon a 1913 engineering emblem drawing of the Chevrolet bow-tie while reviewing materials from the archives.The creation of the 100th Centennial bow-tie and badges was made possible by the review of this historical reference document.
The GM Heritage Center Vehicle Collection was used in the development of marketing materials.There are over 165 vehicles on display at the GM Heritage Center.The research team visited the vehicle collection many times to look at historic Chevy trucks.The Chevrolet Superior Series X was an inspiration for the bow-tie and badge design.
The Chevrolet Series X one-ton truck was powered by a 170.9 CID Inline 4.Features included a disc clutch with floor mounted gearshift, semi-floating rear axle, external contracting rear brakes, wooden spoke wheels, and a 120-inch wheelbase.These trucks had the hood, fender, lights and running gear from passenger cars.Read more..
The Blue Flame Six was used to power the Chevrolet Eagle Series CB.This engine had a floor-mounted gear shift, a single-plate dry-disc clutch, semi-floating rear axles, mechanical four-wheel brakes and wire spoke wheels.3,628 Panel Delivery models were sold in 1933.The base price was $560.Read more..
The 3100 Series Stepside half-ton truck was a carryover from the popular 1955 model.This one is powered by the optional V8.The trucks were popular with rural American farmers and trades workers.The base price was $1,670.Read more..
The 1960 Chevrolet Brasil pickup was manufactured in Brazil and was part of the 2005 "Old Way expedition", a 10,000 mile journey from Brazil to Michigan celebrating GM Brasil's 80th anniversary.The Chevrolet Brasil was the name of the truck that played an important role in Brazil's economy in the 1960's and 70's.Read more..
The 1971 Chevrolet C10 was the most popular Chevy truck.The new interior trim package of the C10 brought a new level of comfort, convenience and style to the pickup.Buyers have the widest range of engine choices in the industry.The base price was $2,967.Read more..